Content marketing

Ford Escape


Zombie Escape

For the launch of the 2014 Escape, we created a series of videos to raise favourable opinion.

Our hero piece was the “Zombie Escape” created in partnership with Montreal YouTube influencer Patrick Boivin. We raised awareness for the Escape by driving over 640,000 video views. 2 years later, “Zombie Escape” still remains most-viewed video on Ford Canada’s YouTube channel.

Where’s Polkaroo?


40 years of quality educational, engaging and entertaining media in Ontario

TVO celebrated it’s 40th anniversary with a contest as the centre piece of it’s marketing and communications strategy. The promotion featured TVO’s iconic mascot and the running meme of the children’s show Polkadot door. Through a variety of tactics, The Where’s Polkaroo contest successfully engaged Ontarians  and reinforced TVO as an important destination for media in Ontario. Nearly 400 people entered the contest. And the website received over 30,000 page views.

Ford Fiesta


#FiestaMoments

With it’s slick new design, voice-activated technology, fuel efficiency and personalization, the 2014 Fiesta has everything to fit your life of a young person looking to buy their first new car.

To connect with these people, we developed a multichannel influencer-led content strategy with 5 of Canada’s most popular urban, female bloggers.
With it’s slick new design, voice-activated technology, fuel efficiency and personalization, the 2014 Fiesta has everything to fit your life of a young person looking to buy their first new car.