Strategy

Ford Escape


Zombie Escape

For the launch of the 2014 Escape, we created a series of videos to raise favourable opinion.

Our hero piece was the “Zombie Escape” created in partnership with Montreal YouTube influencer Patrick Boivin. We raised awareness for the Escape by driving over 640,000 video views. 2 years later, “Zombie Escape” still remains most-viewed video on Ford Canada’s YouTube channel.

Hockey Canada


Celebrating 100 Years of Hockey

To celebrate their 100th Anniversary, Hockey Canada partnered with Canadian Tire, Samsung and Telus to visit 100 communities with the Century Tour, a 20,000-square-foot interactive hockey experience caravan. The goal of this year long program was to engage more than one million fans.

The social media strategy we developed to support this resulted in 118,871,583 impressions. We achieved our objective of getting people tell the story of the Tour. The majority of the share-of-voice came from user generate content.

Where’s Polkaroo?


40 years of quality educational, engaging and entertaining media in Ontario

TVO celebrated it’s 40th anniversary with a contest as the centre piece of it’s marketing and communications strategy. The promotion featured TVO’s iconic mascot and the running meme of the children’s show Polkadot door. Through a variety of tactics, The Where’s Polkaroo contest successfully engaged Ontarians  and reinforced TVO as an important destination for media in Ontario. Nearly 400 people entered the contest. And the website received over 30,000 page views.

Ford Fiesta


#FiestaMoments

With it’s slick new design, voice-activated technology, fuel efficiency and personalization, the 2014 Fiesta has everything to fit your life of a young person looking to buy their first new car.

To connect with these people, we developed a multichannel influencer-led content strategy with 5 of Canada’s most popular urban, female bloggers.
With it’s slick new design, voice-activated technology, fuel efficiency and personalization, the 2014 Fiesta has everything to fit your life of a young person looking to buy their first new car.