Web development

Ford Escape


Zombie Escape

For the launch of the 2014 Escape, we created a series of videos to raise favourable opinion.

Our hero piece was the “Zombie Escape” created in partnership with Montreal YouTube influencer Patrick Boivin. We raised awareness for the Escape by driving over 640,000 video views. 2 years later, “Zombie Escape” still remains most-viewed video on Ford Canada’s YouTube channel.

Where’s Polkaroo?


40 years of quality educational, engaging and entertaining media in Ontario

TVO celebrated it’s 40th anniversary with a contest as the centre piece of it’s marketing and communications strategy. The promotion featured TVO’s iconic mascot and the running meme of the children’s show Polkadot door. Through a variety of tactics, The Where’s Polkaroo contest successfully engaged Ontarians  and reinforced TVO as an important destination for media in Ontario. Nearly 400 people entered the contest. And the website received over 30,000 page views.

Ford Canada Social Media


Telling the story of an iconic brand

The first hire by Ford Canada's digital agency, I was tasked with building a team to create and execute the digital motor content marketing strategy.

Our blog, a Webby Award Honoree, was the hub of our strategy where we created content to support vehicle launches and other corporate strategies.

With relatable content and plain language we answered people's questions about cars and explained how to get the most out of all the great features.

Ford Fiesta


#FiestaMoments

With it’s slick new design, voice-activated technology, fuel efficiency and personalization, the 2014 Fiesta has everything to fit your life of a young person looking to buy their first new car.

To connect with these people, we developed a multichannel influencer-led content strategy with 5 of Canada’s most popular urban, female bloggers.
With it’s slick new design, voice-activated technology, fuel efficiency and personalization, the 2014 Fiesta has everything to fit your life of a young person looking to buy their first new car.

Waterloo Magazine


From PDF to Platform: Bringing a print magazine online

Waterloo's Alumni Relation's magazine is a way for the University to share the success of its graduates and promote philanthropy.

An important communications vehicle with no web presence, my team and I set out to create a platform that empowered the organization to tell compelling stories.

Inspiring action

We built a content strategy to promote donations to the University. Specially designed calls to actions were inserted into stories that drove 5.6% of readers to visit the donate page on our website.

The microsite received over 12,000 page views in first month and had 42% higher average time-on-page than university’s primary content marketing website.