Reaching a new customer while she’s engaged in her social life.
To connect with our customer, we developed a multichannel influencer-led content strategy with 5 of Canada’s most popular urban, female bloggers that delivered 37.4 million impressions and contributed to 14% increase in favourable opinion for Fiesta in following 2 quarters.
500 targeted consumers were given the opportunity to experience the Fiesta at #ShopCrawl, an organized evening of discount shopping in Toronto’s Yorkville District. The night ended in a party at the Bata Shoe Museum where consumers could get close to the Fiesta while getting their makeup done.
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