A digital magazine redesign with the goal of converting alumni to donate.
Waterloo's Alumni Relation's magazine is a way for the University to share the success of its graduates and promote philanthropy.
An important communications vehicle with no web presence, my team and I set out to create a platform that empowered the organization to tell compelling stories.
We built a content strategy to promote donations to the University. Specially designed calls to actions were inserted into stories that drove 5.6% of readers to visit the donate page on our website.
The microsite received over 12,000 page views in first month and had 42% higher average time-on-page than university’s primary content marketing website.
Have a project that you need help with? Got a question you can’t find the answer to? I’m here to help you.
Use the form to send me a message or leave me a voice mail at (289) 337-6972.