Where's Polkaroo?
Celebrating TVO's 40th Anniversary with a digital and social media marketing campaign.
Where’s Polkaroo?
40 years of quality educational, engaging and entertaining media in Ontario
TVO celebrated it’s 40th anniversary with a contest as the centre piece of it’s marketing and communications strategy. The promotion featured TVO’s iconic mascot and the running meme of the children’s show Polkadot door. Through a variety of tactics, The Where’s Polkaroo contest successfully engaged Ontarians and reinforced TVO as an important destination for media in Ontario. Nearly 400 people entered the contest. And the website received over 30,000 page views.
One contest, two audiences, and a whole lot of Polkaroo’s
The contest was open to the general public through TVO.org and to kids in the through TVOKids.com, a secure website for kids. Using the Newzulu platform (formerly Filemobile) we were able to create two instances of the the contest site and host it securely in our environment.
Polkaroo your photo
Working with a local development studio, we created a web based app that allowed people to upload their photos and add Polkaroo to their photos and upload them to the contest website, or post to social media.
Polkaroo your photo
Working with a local development studio, we created a web based app that allowed people to upload their photos and add Polkaroo to their photos and upload them to the contest website, or post to social media.
Twitter & Tumblr
To create awareness of the contest and engagement with Ontarians, we developed a multichannel social media strategy that featured Polkaroo. On Twitter he engaged with key influencers with a single word and a link to a video or Tumblr post featuring a photoshopped photo of Polkaroo in a hilarious situation.
YouTube & Foursquare
His YouTube videos featured antics from around the office, the cast of the Polkadot Door and a vacation to Northern Ontario. And on Foursquare you could find him checked in all across Ontario.
Get in touch
Have a project that you need help with? Got a question you can’t find the answer to? I’m here to help you.
Use the form to send me a message or leave me a voice mail at (289) 337-6972.