This is My Story. What's Yours?
Before YouTube and Facebook, I was posting videos online and making a name for myself as one of Canada's pioneering video bloggers.
Soon I found myself working with Canada's largest and most respected broadcasters and brands, leading their digital content strategies.
Let me help you with your social media, content and digital marketing.
START WITH
THE END
IN MIND
CUSTOMER CONNECTION
Through market research and careful planning, I work with you to develop strategies that connect with your customers and drive action.
CUSTOM SOLUTIONS
From social media content strategies to conversion based online sales programs, I can design a solution that helps you succeed online.
My Expertise
BUSINESS ANALYSIS
Together we identify your competitors and opportunities for growth so our solution positions you on top.
STRAETGY DEVELOPMENT
Custom tailored solutions to connect you to your audience through social media, content marketing and paid media.
PLANNING & EXECUTION
Before we begin work, we have a plan. Depending on the size of the project, I’ll do it myself or bring on my team freelancers.
DATA ANALYSIS & OPTIMIZATION
I help you understand analytics and optimize your programs to help you better connect with your audience.
Ford Escape
Zombie Escape
For the launch of the 2014 Escape, we created a series of videos to raise favourable opinion.
Our hero piece was the “Zombie Escape” created in partnership with Montreal YouTube influencer Patrick Boivin. We raised awareness for the Escape by driving over 640,000 video views. 2 years later, “Zombie Escape” still remains most-viewed video on Ford Canada’s YouTube channel.
Hockey Canada
Celebrating 100 Years of Hockey
To celebrate their 100th Anniversary, Hockey Canada partnered with Canadian Tire, Samsung and Telus to visit 100 communities with the Century Tour, a 20,000-square-foot interactive hockey experience caravan. The goal of this year long program was to engage more than one million fans.
The social media strategy we developed to support this resulted in 118,871,583 impressions. We achieved our objective of getting people tell the story of the Tour. The majority of the share-of-voice came from user generate content.
Where’s Polkaroo?
40 years of quality educational, engaging and entertaining media in Ontario
TVO celebrated it’s 40th anniversary with a contest as the centre piece of it’s marketing and communications strategy. The promotion featured TVO’s iconic mascot and the running meme of the children’s show Polkadot door. Through a variety of tactics, The Where’s Polkaroo contest successfully engaged Ontarians and reinforced TVO as an important destination for media in Ontario. Nearly 400 people entered the contest. And the website received over 30,000 page views.
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Mark is a social media maven and agent of change. His mastery of strategy and creativity served our team at Ford really well. Mark worked closely with me on the Ford Canada Blog which was a Webby Honoree – in part due to his digital and customer experience expertise. Mark is a creative director extraordinaire and is one of the few individuals I have met that executes everything with an eye towards achieving excellence.
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Mark is a forward-thinking, out-of-the-box idea-generating crackerjack. When I was hired to be a part of the TVO Social Media strategy, Mark was well ahead of the game implementing cutting-edge, fun ideas. I look to Mark to keep me in-tune with what trends will be on the horizon for the future as I know he’s on the pulse of what’s coming up next in digital and social media marketing.
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Mark brings fresh ideas and great creative thinking to every digital or social media campaigns. His originality is apparent in his work all the time. He is a passionate hard-worker. A great team leader who respects other people ideas. In my opinion he is truly a talented creative director who really gets it.
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