Before YouTube and Facebook, I was posting videos online and making a name for myself as one of Canada's pioneering video bloggers.
Soon I found myself working with Canada's largest and most respected broadcasters and brands, leading their digital content strategies.
Today I'm helping people like you with their social media and marketing.
Through market research and careful planning, I work with you to develop strategies that connect with your customers and drive action.
From social media content strategies to conversion based online sales programs, I can design a solution that helps you succeed online.
Together we identify your competitors and opportunities for growth so our solution positions you on top.
Custom tailored solutions to connect you to your audience through social media, content marketing and paid media.
Before we begin work, we have a plan. Depending on the size of the project, I’ll do it myself or bring on my team freelancers.
I help you understand analytics and optimize your programs to help you better connect with your audience.
For the launch of the 2014 Escape, we created a series of videos to raise favourable opinion.
Our hero piece was the “Zombie Escape” created in partnership with Montreal YouTube influencer Patrick Boivin. We raised awareness for the Escape by driving over 640,000 video views. 2 years later, “Zombie Escape” still remains most-viewed video on Ford Canada’s YouTube channel.
To celebrate their 100th Anniversary, Hockey Canada partnered with Canadian Tire, Samsung and Telus to visit 100 communities with the Century Tour, a 20,000-square-foot interactive hockey experience caravan. The goal of this year long program was to engage more than one million fans.
The social media strategy we developed to support this resulted in 118,871,583 impressions. We achieved our objective of getting people tell the story of the Tour. The majority of the share-of-voice came from user generate content.
TVO celebrated it’s 40th anniversary with a contest as the centre piece of it’s marketing and communications strategy. The promotion featured TVO’s iconic mascot and the running meme of the children’s show Polkadot door. Through a variety of tactics, The Where’s Polkaroo contest successfully engaged Ontarians and reinforced TVO as an important destination for media in Ontario. Nearly 400 people entered the contest. And the website received over 30,000 page views.
Do you need support for an upcoming project?
Are you looking for someone to develop and execute your marketing strategy?
Send me a message and let's see how we can work together.
Have a project that you need help with? Got a question you can’t find the answer to? I’m here to help you.
Use the form to send me a message or leave me a voice mail at (289) 888-1846.