For the launch of the 2014 Escape, we created a series of videos to raise favourable opinion.
Our hero piece was the “Zombie Escape” created in partnership with Montreal YouTube influencer Patrick Boivin. We raised awareness for the Escape by driving over 640,000 video views. 2 years later, “Zombie Escape” still remains most-viewed video on Ford Canada’s YouTube channel.
TVO celebrated it’s 40th anniversary with a contest as the centre piece of it’s marketing and communications strategy. The promotion featured TVO’s iconic mascot and the running meme of the children’s show Polkadot door. Through a variety of tactics, The Where’s Polkaroo contest successfully engaged Ontarians and reinforced TVO as an important destination for media in Ontario. Nearly 400 people entered the contest. And the website received over 30,000 page views.
The first hire by Ford Canada's digital agency, I was tasked with building a team to create and execute the digital motor content marketing strategy.
Our blog, a Webby Award Honoree, was the hub of our strategy where we created content to support vehicle launches and other corporate strategies.
With relatable content and plain language we answered people's questions about cars and explained how to get the most out of all the great features.