Ford Fiesta
Reaching a new customer while she’s engaged in her social life.
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Ford Fiesta
#FiestaMoments
With it’s slick new design, voice-activated technology, fuel efficiency and personalization, the 2014 Fiesta has everything to fit your life of a young person looking to buy their first new car.
To connect with these people, we developed a multichannel influencer-led content strategy with 5 of Canada’s most popular urban, female bloggers.
With it’s slick new design, voice-activated technology, fuel efficiency and personalization, the 2014 Fiesta has everything to fit your life of a young person looking to buy their first new car.
Working with Influencers
To connect with our customer, we developed a multichannel influencer-led content strategy with 5 of Canada’s most popular urban, female bloggers that delivered 37.4 million impressions and contributed to 14% increase in favourable opinion for Fiesta in following 2 quarters.
#ShopCrawl
500 targeted consumers were given the opportunity to experience the Fiesta at #ShopCrawl, an organized evening of discount shopping in Toronto’s Yorkville District. The night ended in a party at the Bata Shoe Museum where consumers could get close to the Fiesta while getting their makeup done.
Promoted Facebook posts
To reach consumer outside the network of our influencers, we developed a series of promoted Facebook posts that showcased “people like me” with the Fiesta shot to look like they might come from their own social network.
