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From PDF to Platform: Bringing a print magazine online
Waterloo's Alumni Relation's magazine is a way for the University to share the success of its graduates and promote philanthropy.
An important communications vehicle with no web presence, my team and I set out to create a platform that empowered the organization to tell compelling stories.
We built a content strategy to promote donations to the University. Specially designed calls to actions were inserted into stories that drove 5.6% of readers to visit the donate page on our website.
The microsite received over 12,000 page views in first month and had 42% higher average time-on-page than university’s primary content marketing website.