Celebrating TVO's 40th Anniversary with a digital and social media marketing campaign.
TVO celebrated it’s 40th anniversary with a contest as the centre piece of it’s marketing and communications strategy. The promotion featured TVO’s iconic mascot and the running meme of the children’s show Polkadot door. Through a variety of tactics, The Where’s Polkaroo contest successfully engaged Ontarians and reinforced TVO as an important destination for media in Ontario. Nearly 400 people entered the contest. And the website received over 30,000 page views.
Working with a local development studio, we created a web based app that allowed people to upload their photos and add Polkaroo to their photos and upload them to the contest website, or post to social media.
To create awareness of the contest and engagement with Ontarians, we developed a multichannel social media strategy that featured Polkaroo. On Twitter he engaged with key influencers with a single word and a link to a video or Tumblr post featuring a photoshopped photo of Polkaroo in a hilarious situation.